Brooklyn-Store_smWhole Foods has released a whole lot of new information about the 20,000 square foot greenhouse they’ll be building atop the soon-to-open Whole Foods in Gowanus [via Grub Street]. Gotham Greens – famous for their massive rooftop garden in Greenpoint – will operate the greenhouse, which they’re billing as “the nation’s first commercial scale greenhouse farm integrated within a retail grocery space.” Notably, the rooftop garden will operate year-round and supply fresh produce not only to the Gowanus store but to other Whole Foods retailers throughout NYC.

Here’s Whole Foods trying to convince you how green and ethical they are:

The new greenhouse will be designed, built and operated by Gotham Greens in partnership with Whole Foods Market. The specially designed rooftop farm will include advanced irrigation systems that use up to 20 times less water than conventional farming as well as enhanced glazing materials and electrical equipment to reduce overall energy demand. Based on the farm’s proximity to Whole Foods Market stores in New York City, the project will eliminate long distance food transport and its associated emissions, while ensuring product freshness, quality and nutrition for thousands of customers in the area.

The rooftop greenhouse will be fully operational at the time of the new Whole Foods Market opening. Read the rest of Whole Foods’ marketing fluff, including the lulz-worthy phrase “green collar jobs,” here.