Gowanus Your Face Off
Gowanus, Brooklyn
The crack between two hipster neighborhoods, home to the now superfunded Canal, the flash point for the new 'Buy Local' and textile revolutions, & filled with brilliant bohemians. . . this is Gowanus & it’ll awesome your face off.

Buy Brooklyn at By Brooklyn

Two weeks ago as Brooklynites were enjoying the weather with outdoor activities, a small celebration was taking place in Carroll Gardens at By Brooklyn. It was opening day of the new store. While staff busily helped customers in the front, what seemed like an impromptu garden party was taking place in the backyard. A variety of baked goods and plenty of drinks were out for guests to enjoy in the peaceful herb garden. But the costumers were not just happy because of the nice garden and free food, they were excited about what By Brooklyn stands for; something new, something local, and potentially revolutionary. 

The store itself is packed with a truly eclectic mix of Brooklyn made wares. Everything from pickles to cufflinks and granola to dishes. The items are interesting and unique. Seeing all of these different items together does give one pause and you’ll find yourself in awe realizing that everything before you was made right here in this boro! 

The economic impacts are simple. Brooklyn entrepreneurs now have a forum to sell their goods locally, alleviating the large cost of shipping and distribution. In some cases owners will be able to deliver their products on foot setting shipping and distribution costs to zero. As these local businesses grow from your kind purchases they will require more staff, which means more jobs! Of course growing businesses means more tax revenue that can benefit the whole city. We will no longer need to give money to the corporations that get tax breaks to play in our city. We will take the money and pass it amongst ourselves. This is the whole impetus behind “buy local” that we should get behind. In Gowanus alone there are so many renovated old factories coming to life with hundreds possibly thousands of start-up businesses. These businesses are emerging right in the midst of a booming consumer population; now they have a venue.

We salute By Brooklyn for their amazing ability to bring together a mishmash of items, that promotes the merit of Brooklyn products with the warm hospitality of a general store. They are at the forefront of the economic revolution!

Here’s a list of a few items in the store from Brooklyn’s innovative entrepreneurs:

Brooklyn Hard Candy: tasty, colorful, old-fashion candy for the boro’s sweetest of tooths
Wobbly Plates by Brigitte Bouquet: Light, bright-colored, bowls from a well-known Amsterdam born artist that are for more than just a happy bowl of cereal.
P & H Soda Co: Soda Syrup for any self-respective liquor cabinet owning Brooklynite
My Friends Mustard: the right stuff when making bratwurst with beer-caramelized onions
Liddabit Sweets: French Culinary style sweets handmade with local and organic ingredients…eat this chocolate!
Brooklyn Magazine: a small quarterly magazine that’s very existence classes things up
Brooklyn Brine: A Gowanus based tiny operation that’s bringing the taste of NYC deli pickles to a late night frig raid near you.


Head over to the store to see more great products!

By Brooklyn 261 Smith Street Brooklyn, NY 11231


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